Iovis technical uses Google Adword’s Keyword Tool to determine the potential effectiveness of text in web pages.

This includes meta data as well as the visible text, that the Google internet search engine uses to index and rank individual web pages and therefore the website as well.

Anyone can use this tool, and it’s accessed by typing in the URL https://adwords.google.com/select/KeywordToolExternal?defaultView=2, or selecting the link above.

You can also go directly to the Google Adwords home page and select the Get keyword ideas link.